Originally intended for the 2020 SEMA show in Las Vegas, which was cancelled thanks to the ongoing pandemic, Ford debuted the concept at what it called “Ford Auto Nights” in the tuner show’s stead. The digital auto show has already debuted a number of sweet concepts such as the Bronco Badlands Sasquatch Concept and a custom 2021 Ford Ranger Tremor. But the baby Bronco Sport got some love, too, thanks to a partnership between Ford and MAD Industries, a longtime collaborator on Blue Oval SEMA builds.
Their partnership has resulted in a proper overland overhaul for the little sport. MADs—er, sorry—mods include a nifty set of Fifteen52 wheels, knobby BF Goodrich All-Terrain TA tires, a thick roof rack with a built in LED light bar, and a kayak (hey, adventure!). But that’s just what’s on the Bronco Sport itself. Out back the rig is rocking a trailer that neatly matches the Bronco Sport’s factory Area 51 blue paint, and likely hauls all sorts of overlanding essentials.