Last week I got to ride shotgun in the hotly anticipated 2021 Ford Bronco at a thrilling off-road vehicle playground in Michigan.
The big picture: The original Ford Bronco SUV was introduced in 1966, inspired by the military vehicles Ford built during World War II, and later built a cult following for off-road racing after it won the brutal Baja 1000 in 1969.
- Fun fact: There are two famous white Broncos. One carrying O.J. Simpson was chased by Los Angeles police in 1994. The other carried the Pope on his first visit to the U.S. in 1979.
- Ford discontinued the Bronco in 1996 as vehicles like the Ford Explorer and Expedition took its place.
Now the Bronco is back, but as an entire family of SUVs, including two- and four-door Broncos plus a smaller Bronco Sport, all available with a dizzying array of personalized accessories.
- It’s part of Ford’s broader strategy to focus on its strengths — iconic vehicles like the F-150, Mustang and Bronco — while pivoting toward new mobility services…